Success Stories
"I laughed, I cried, I learned, I was inspired to improve our customer service & “dance” my way out of “the weeds!” Thank you, thank you very much!"
“Since you spoke at the Lawry’s management conference 7 or 8 years ago, we still quote you all the time. What you speak should be instilled in every person in the hospitality industry – service from the heart. You are a master at handling difficult people with grace, and have a clear message about how others can use the same techniques.”
"I just finished teaching my last class of the Neon Signs of Service. It was a blast! We had 120 hotel employees go through the courses over the last 6 weeks. I found myself looking forward to the classes, getting to know all of the employees, and hearing what they were saying and doing with the Neon Signs. I actually fell in love with my job all over again and remembered why I am in the business I am in. I'm sure I received more out of it then they did. I can't thank you enough. You are a true inspiration and an icon in the guest service industry. Please don't stop doing what you are doing. It is so important!"
“I think that yesterday was a grand slam success. The next few weeks should be exciting as we implement these new techniques. I hope to stay in touch to update you on our progress and I would also like to plan for follow-up sessions down the road. “
“Neon Signsof Service, although written lightly as whipped cream, incorporate a heavy load of psychological issues. People understand that and become truly involved during the training. Neon Signs training is a well targeted personal gift which will make them stronger for years to come. “
“Thank you for inspiring me and all my team. Please keep teaching people to enjoy their life at their work too!!!”
“I’ve worked in the service industry all my life and although I’m confident that I am successful I tend to have a difficult time training my staff to do the act in the same manner. Your ideas touch specifically on the points that I’m trying to portray to them. Thanks for breaking customer service and well-being down in a form that others can understand. “
Holly Stiel is an exceptionally wonderful expert on customer service and has written what I personally believe to be the BEST book on customer service that I have ever read, The Neon Signs of Service. She is also a fun, funny, effective speaker. “
“It is clearly understood that you are highly respected within the hospitality industry. However, after your presentation last Wednesday, you can feel very comfortable in adding the banking industry to your list. You have truly earned a place in our company. I can’t begin to tell you how you so positively impacted so many employees through this one event!"
"I was very pleased with the results from the hospitality workshops you presented to our security officers. The time you took to observe the facilities and the officers, and to adapt the sessions to personally pertain to their jobs really worked. Your passion, energy, humor and sincerity kept the learning experience interesting and compelling. Recently, my largest site was audited and I am proud to say our security officer operations were cited as a Strength, due in large part to our investment in the training. . . Thank you for helping us to achieve high marks and to continually strive for excellence."
Excellent service is the key to loyal customers. Your presentation delivered this information in terms that resonated with our organization. Your “real life” examples clearly demonstrated your points and enabled each of us to understand the aspects of service that would ensure our success as we work toward our vision.”
"You rock, girl! Holly, I believe it is very important for you to know that your talk in New Brunswick at The Algonquin, is still touching many on a daily basis! Please know from my heart how thankful I am that I was on the receiving end of your magnificent talk about customer service from the inside out! You Shine!”

